We got really good at one thing:
Helping Seed to Series A startups get their house in order, ship the right things, and level up fast. Not with slide decks. Not with “advice.” With sleeves-up, in-the-weeds work that actually moves the needle.
Somewhere along the way, we stopped acting like an agency — and started operating more like a third founder.
Here’s what changed:
We’re embedded.
We don’t “service” clients. We join teams. We build context. We share your Slack. We notice when someone’s off sick. We’re on your side of the trench, and we’re not afraid to get mud on our boots.
We go deep, not wide.
We work with 2-3 startups at a time. That’s it. We’re not trying to scale a design farm. We’re trying to be the best partner you’ve ever had.
We ship weird stuff fast.
A Retool integration to auto-generate statements? Sure. A new onboarding flow, a pitch deck redesign, a Figma system overhaul, all in the same week? Sounds about right. None of that fits cleanly into a scoped “project.” And that’s the point.
We’re not billing hours. We’re building companies.
The agency model — proposal, SOW, invoice, repeat — makes no sense when you’re iterating daily. We prefer to work on a flat, predictable model that reflects the real value we’re creating.
We stay long enough to matter.
Some clients work with us for six months. Others keep us around for three years. We’re in it for the whole arc — the scrappy early bets, the Series A fundraise, the moment you realize you’re building something real.
So… why “Glue”?
Because I found myself saying it in every sales call.
“We’re like glue.”
We connect the dots. Fill the gaps. Make the whole thing stick together. When the edges are fraying and the roadmap’s a mess and everything’s half-built — we’re the ones you call.
It’s not about the work we do.
It’s about what happens when we’re in the room. Stuff starts working. People align. Problems get solved. And teams level up.
We don’t want to be your agency.
We want to be the reason you make it to Series A.
